MEGAN EASTON

Writer | Editor | Blogger

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A story told well can engage readers in almost any topic. Words are amazing like that. Good writing can enliven ordinary things, simplify the densest subjects and arouse interest where there was none.

I care a lot about using the right words in the right place to tell a good story. The placement of a comma can absorb me for longer than I’d like to admit. But my clients always get clean, compelling prose – delivered on time.

I’ve been working as a freelancer for more than 10 years, producing feature journalism, institutional communications and copywriting for a wide range of clients.

I recently moved with my family (husband plus two daughters) from Toronto to a small town where people have been known to go through the Tim Hortons drive-through on horseback. Yet I’m still close enough to the city to come in for meetings and interviews.

PROFESSIONAL PROFILE

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SERVICES

Feature JOURNALISM

I profile fascinating people, from astronauts and actors to playwrights and social activists. I write about current affairs and social justice, from Indigenous identity and disability to youth empowerment. And I transform research from almost every discipline (including medicine, geography, sociology and history) into accessible, thought-provoking stories.

COPYWRITING

I produce compelling brochures, eBooks, white papers, case studies, web ads, emails, call scripts, messaging documents and more to help public institutions and private companies reach their target audiences.

INSTITUTIONAL COMMUNICATIONS

I spent the early part of my career as a staff writer and media relations officer at the University of Toronto, then as a freelance copywriter at Queen’s University, so I know how to communicate to internal and external audiences at big, complex institutions. Speeches, executive communications, annual reports, news releases – it’s all about turning key messages into good stories.

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RECENT WORK

Below are a few examples of my recent feature journalism. You can find a more comprehensive list here. For sample copywriting and institutional communications, please contact me.